Bank Sumsel Babel is realizing one of its missions, namely to drive the regional economy towards a prosperous Indonesia, namely by collaborating with various MSMEs in the South Sumatra and Babel regions. One of the MSMEs assisted by Bank Sumsel Babel, Yeni, has succeeded in developing the DEGLA Coconut Pudding business in North Musi Rawas Regency (Muratara). Bank Sumsel Babel's commitment and dedication in supporting the development of micro, small and medium enterprises (MSMEs) has been the main driver of success for many entrepreneurs, including Yeni.
Yeni, a housewife, started her business with small capital and the desire to provide healthy and nutritious snack products to the community. With innovation and hard work, Yeni succeeded in creating DEGLA Coconut Pudding, a product that is becoming widely known thanks to its delicious taste and guaranteed quality.
Bank Sumsel Babel, through its MSME development program, provides guidance and financial support to Yeni to develop her business. This assistance includes business management training, access to capital, and marketing facilities that will enable DEGLA Coconut Pudding to become better known in the market.
"We are very proud of Yeni's achievements. Seeing how her business is developing is a source of pride for us at Bank Sumsel Babel, especially Bank Sumsel Babel Muara Rupit. Inj is clear proof that the right support can change lives and lift the regional economy," said Moch. Robi Hakim (Head of Corporate Secretary Division of Bank Sumsel Babel)
With assistance from Bank Sumsel Babel, Yeni was able to increase production and expand distribution of DEGLA Coconut Pudding to a wider market, including to the Local Government. In addition, the guidance received also improved his managerial abilities, enabling his business to operate more efficiently and sustainably.
Now, DEGLA Coconut Pudding is not only enjoyed by the people of Muratara but is also starting to penetrate the regional market. This product has received a lot of appreciation for its natural taste and soft texture that pampers consumers' taste buds. This all cannot be separated from natural ingredients and a hygienic production process, thus ensuring high product quality.
“I am very grateful to Bank Sumsel Babel for its support and guidance. With their help, I can expand my business and provide the best for consumers. "I hope that my story can inspire other MSMEs to continue to innovate and be enthusiastic in developing their businesses," said Yeni.
Yeni's success story is one of many inspiring stories from MSMEs assisted by Bank Sumsel Babel. Bank Sumsel Babel is committed to continuing to support local entrepreneurs and contribute to regional economic development through various programs and initiatives.
